Trends I’ve Been Seeing: Part II
European Trends: Part II
Our Aspecta Director of Design Robert Langstaff continues his trend commentary with observations noted from London Design Week (a venue for emerging designers and companies to show new and innovative products) and the Cersaie International Ceramic Tile Exhibition in Bologna, Italy.
At Cersaie, I observed a lot of three-dimensional texture from the ceramic tile companies, particularly for decorative wall finishes. Wall coverings are becoming larger scale, even mural-like, such as dramatic natural stone designs for feature walls around fireplaces.
In London, there was much inventive exploration of materials by emerging designers. I noticed the use and reuse of existing natural materials reconstituted/recycled, in a wide range of applications. There was mixing recycled rubbers with different compounds to hold the material in new solid forms. Exploration of natural materials from developing regions such as Africa and Southeast Asia has created truly sustainable new surfaces that can be used in multiple applications - flooring, basketry, wall coverings. While not new, this exploration of reusing different materials continues to evolve in novel ways.
Finally, I am observing that time frames for “the next big thing” in interiors are more compressed than ever, making trend spotting a more complicated endeavor. If you want to be a a trend setter, you have to differentiate between a transitory fad and a trend that will stand the test of time, then determine how to adapt it for your market.