The Continued Rise of Authenticity
Date : 05/06/2015
Ahead of NeoCon 2015, ASPECTA design director Robert Langstaff talks about the latest trends in the hospitality market.
Color and the use of sophisticated color combinations continues to be a key factor in hospitality design. Perhaps inevitably, given the importance of creating a desirable, conducive environment that inspires a feeling of well-being and comfort that guests want to return to again and again.
In terms of hotels and indeed spas, I am noticing a rise in bold, bright interiors, which are then contrasting with medium greys and darker wood colors in flooring. In particular, orange has moved to a blacker more ‘red’ side, giving it a sophisticated luxurious look.
ASPECTA’s Wood and Abstract lines can provide design and color inspiration for any designer’s interior needs. Look at our Iceland Pine and Blair Cherry, for example.
Because of digital printing, ceramic tiles are now offering a wide range of different designs which is pushing other flooring materials to look at new design directions. Tile manufacturers can now produce smaller runs of unique new concepts and colors giving the creative mind of the designer more flexibility for certain areas of the interior. So we need to keep innovating!
Texture inspired by natural materials is still important for the hospitality category. ASPECTA recognizes this and is focusing on developing embossings that are unique to each design and giving them more authenticity. Take a look at all the 13 different options offered in the ASPECTA FIVE line.
Reclaimed and repurposed looks also continue to be a strong design trend for the hospitality market. ASPECTA is introducing its ASPECTA TEN line of four, long (8.6”x 60”), plank click wood grains and three tiles at Neocon 2015, and this collection can give designers the “vintage look” either by using different colors from a given design or an even more unique look by mixing wood grains from different yet similar designs. (See main image).
These planks are all the same size and thickness which is key to creating this vintage look, it is just up to the designer’s imagination and the talent of the installer.
I am really pleased with this new range and would love to hear your thoughts too. Please email me at firstname.lastname@example.org or alternatively drop by for a chat at NeoCon – Booth 7-7048.
(Picture shows Reserve Timber in Brandford Oak, Redding Oak and Westbrook Oak).