Metroflor Corp. Partners with Shnier in Canada to Launch Aspecta Contract Flooring
NORWALK, CT, Jan. 15 – Metroflor Corp. announced that it has formed a partnership with Shnier, a leading Canadian floor covering solutions company, to distribute ASPECTA, the LVT leader’s new global contract brand. The range will bring a new dimension to flooring for the Canadian A & D community with its 100-strong collection of 52 wood, 33 stone and 24 abstract designs, all enhanced by the most authentic textures on the market. ASPECTA will be Shnier’s exclusive commercial LVT program in Western Canada, and expands Shnier’s LVT opportunities in Eastern Canada.
Shnier has invested significantly in the marketing of commercial flooring products over the past five years with the creation of the D9 commercial sales force. LVT is Shnier’s fastest growing product category because specifiable LVT is poised for growth in all commercial segments: hospitality, education, health care, retail and corporate. ASPECTA gives Shnier a comprehensive commercial LVT program, with superior visuals and technical attributes, ideally fitting with Shnier’s D9 commercial sales efforts.
Said Paul Eanes, vice president of sales for ASPECTA, “We are so excited that Shnier has decided to take on ASPECTA in Canada, which will be a robust environment for this dynamic brand thanks to our relationship with such a prestigious distributor.”
John Stewart, Shnier D9 product manager, commented, “Style and color are critical to success in the specified LVT business, and we believe ASPECTA’s styling and product specifications are well suited for the Canadian market. The collateral sample and marketing materials to attract designers and architects to the program are second to none. ASPECTA is positioned as a technically superior product, with exceptional styling and marketing support.”
Over the past 75 years, Shnier has grown to become a dominant force in the Canadian floor covering industry. By providing fashionable and contemporary products, comprehensive integrated marketing programs, and industry leading logistical services, Shnier has earned the reputation of being one of the most innovative organizations in the Canadian floor covering industry.
About Metroflor Corp.
Metroflor Corp., based in Norwalk, Conn., produces floors for commercial and residential markets in a wide variety of styles, sizes and installation formats, which are sold by independent retailers through the U.S. and Canada. All Metroflor products are designed for easy maintenance and affordability, and are manufactured based on the international standards of ISO 14001 and ISO 9001. From start to finish, Metroflor seeks to develop flooring solutions that measure up to the highest quality every step of the way.
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