Metroflor launches new global LVT contract brand
NORWALK, CT -- NeoCon 2014 marks the launch of ASPECTA from Metroflor Corp., an ambitious new global Luxury Vinyl Tile (LVT) brand that expects to achieve double-digit market penetration within 12 months of its official launch.
Experts are predicting strong growth for hard surface flooring with 5% year-on-year increases through to 2017, taking the market in the US alone to $13.8 billion*.The increased popularity of LVT promises to be a major factor in this trend -- especially in the office and commercial sectors -- due to its durability, performance and low maintenance. Hardwood and ceramic will also continue to grow, all at the expense of carpet.
Metroflor President and CEO Russ Rogg commented: “The combination of design, color and levels of embossing, along with the wide variety of sizes, will make this range special. We have four decades of expertise in retail flooring within the Metroflor group, and we have built on this heritage as LVT specialists to develop our offering.”
Sustainability is a top priority for ASPECTA. The company is using the latest manufacturing techniques to minimize emissions and water consumption while increasing its use of renewable energy and promoting the products’ recyclable attributes. The brand is pursuing an ambitious program of environmental accreditations including NSF 332.
In Fall 2014, the company’s new Design and Innovation Center in Calhoun, GA will showcase the latest in LVT research and development. For example, the advancement of plasticisers will be a top priority with a focus on the next generation of bio-based materials.
ASPECTA has a dedicated website that embraces the latest technology and will provide a number of innovative creative tools to assist in the design and specification of flooring along with a first-class sample service and other essentials. ASPECTA has also recruited a specialist sales team to ensure that customers get the best, and most knowledgeable service.
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