Aspecta Puts The Spotlight On Biophilic Design In Website Design
Biophilic Design Elements Integrated in All Product Descriptions
NORWALK, CT, May 8 – Aspecta by Metroflor encourages architects, designers and end users to take a deep dive into Biophilic Design as they visit the newly enhanced aspectaflooring.com and explore how this emerging discipline is reflected in products throughout the entire Aspecta portfolio of commercial LVT floors.
At Metroflor, Biophilic design is not an afterthought. It is an integral approach, inherent to the company’s culture of supporting design that truly promotes wellness and fosters meaningful connections between people and nature. Leading by example, Metroflor is guiding the industry of Biophilic Design forward, inspiring designers to create environments for both human and ecological health and wellbeing.
Said Gary Keeble, Director of Marketing, “At Aspecta, we are taking a leadership position in the flooring industry in promoting Biophilic Design. No other flooring manufacturer has embraced it in such a comprehensive manner, or provided the design community with the tools to specify flooring using the elements and patterns of Biophilic Design as top level criteria. Our immersion into this exciting discipline truly lays product authority claim for Aspecta as ‘THE Biophilic Design Specialists’.”
Strong interest in the company’s ‘Biophilic Design & Resilient Flooring’ CEU motivated the integration of the Biophilic Design story and its influence upon its product design throughout the new Aspecta website. Said Keeble, “The architect and design community clearly is hungry for information about the biophilia story and its potential for positive impact -- within the built environment in general and flooring in particular.”
The new content-rich Biophilic Design features include:
- A Biophilic Design page that defines the philosophy and explains how it enhances the indoor environment through benefits in health and wellbeing, productivity, morale, etc., along with in-depth information on all the biophilic elements and patterns
- Biophilic elements and patterns added to the product filter to search for products using biophilic criteria
- An Aspecta product matrix that identifies which elements apply to each of Aspecta’s 200+ flooring products, with links to product pages, and a downloadable PDF for offline reference
- On individual Aspecta product pages, the ability to mouse over each Biophilic Design element and pattern for a brief description with link back to the Biophilic Design page for deeper content
- An invitation to request a presentation of the Biophilic Design CEU by an Aspecta representative, which is also available on AEC Daily
A series of four short videos titled “Aspecta In the Studio” features Aspecta Director of Design Robert Langstaff, who explores the specific Biophilic Design influences behind each of the three Aspecta One Ornamental motifs – Malta, Damask and Masquerade – along with a fascinating overview of how Biophilic Design has evolved his product design process.
Aspecta is on the leading edge of advocating Biophilic Design not only in LVT flooring, but the flooring industry at large. Its trade show exhibits have been thoroughly influenced by biophilia at Neocon, Greenbuild, GlobalShop and HD Expo, and will be evident in the space at Neocon 2018.
Said Sonja Bochart of Lens Strategy, and Biophilic Design consultant for Metroflor, “I commend Metroflor in their mission to elevate design potential holistically by the integration of biophilic design; educating, empowering and engaging designers to create environments that benefit both people and place.”
ABOUT BIOPHILIC DESIGN
The concept of biophilia was popularized by Edward O. Wilson in his 1984 book Biophilia and further developed in the field of design by the late Dr. Stephen R. Kellert. The basis of Biophilic Design is founded upon the innate desire, and biological needs, of humans to connect with nature. Evidence shows that there are resulting psychological and physiological effects that support healing, learning, cognitive skills and creativity.
In the business world there are tangible, positive benefits that impact the bottom line: improvements in staff retention, job performance and satisfaction; and reduction of absenteeism, use of sick days, and workplace stress and violence. Research indicates that employees are simply happier at work when biophilic influences are incorporated into the design of their workspace.
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Susan Bang PR
Metroflor Corporation Contact:
Gary Keeble, Director of Marketing
888-235-6672 ext. 3820